In the past year, I had the opportunity to work as an Integrated Producer where I used my years of creative experience to help manage multiple accounts like Tiffany & Co., David Yurman, M.A.C Cosmetics and Jimmy Choo. Projects ranged from Catalog, OOH, POS and
H&M successfully launched the largest recruitment campaign, not only in the US, but in H&M history! The campaign garnered over 150 press clippings in the first day with with a full write up in USA Today.
I successfully produced 150+ individual formats for POS alone not including OOH, Press Ads and Social Media Assets. This is the first campaign that a local market was given the opportunity to create on their own. I worked directly with the client for one week on site to perfect every format for this campaign. I used my extensive brand knowledge and skills to make sure that the campaign reflected what the client wanted creatively as well as align with global brand guidelines.
Received a company award - Exceptional Client Focus
Publication work is some of my most favorite because H&M as a Global company has the opportunity to work with some of the world’s leading celebrities and clothing designers which are showcased in different campaigns throughout the year.
Working with OOH templates has always been a fun experience because each location offers a different perspective and no two sites are the same. It's particularly satisfying when you've worked out all the kinks and have a cohesive creative that lends its self to such a large scale but also satisfies brand guidelines.
While my time at Miller Advertising was short lived I had the opportunity to have creative freedom when designing for the company's three largest automotive clients. The Art Department was comprised of four artists including myself, our tasks were to come up with custom creative solutions while adhering to brand standards. The submitted artwork was then presented to the client, then chosen for publication in newspapers like Newsday, The New York Post and The New York Times.
Direct mail has always been a wonderful marketing tool to attract clients. While at RTS I was able to design such a vast variety of mailers for so many different clients, it really helped broaden my design aesthetic.